Film & Media Impact
- In 2005, “I Like to Move It” was prominently featured as the theme_song for Madagascar (DreamWorks) and its sequels; performances were voiced by Sacha Baron Cohen, will.i.am, and Chris Rock as characters in the franchise
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- The track also appeared in films like Saving Silverman (2001) and The Master of Disguise (2002); plus it has been used in video games and commercial advertising campaigns (e.g. McDonald’s, Dunkin’ Donuts, Jeep, NBA Australia)
